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Roberto Rodes

Roberto Rodes

  • Home
  • The Blog
    • Articles
    • Raw Reflections
    • Gems I Found
  • Projects
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  • Now
  • About Me
  • Newsletter
  • Let’s Work Together
  • Let’s talk!
Roberto Rodes profile photo.

Hi, I’m Roberto Rodes.

Welcome to my online home. I’m an entrepreneur, designer, and software engineer.

Ex-CTO at Facephi. Founded Deebbler and Wakeando.

These days, I build software and run Freegrowth, a modest design studio to help tech creators grow more sustainable lives, businesses, and products. I also write articles and Playing the Long Game, a periodic newsletter, to share everything I learn along my journey.

Do you want to know more about me?

Start here

Articles.

My articles are about business and startups, innovation, design, software development, marketing, philosophy, ethics, or any other thing that might prove relevant at any given time.

They are a means for me to absorb and share everything I learn along the way.

The Latest.

  • Rushing stream of water in a river.
    Why Blindly Creating a SaaS May Not Be a Smart Move to Begin Your Entrepreneurial Career.
    Have you been trying to grow your SaaS-based startup but still find yourself at the starting point, but worse? I know how that feels. […]
  • Skeleton of a building under construction.
    How to Shape a Base Software Architecture for Your SaaS as a Beginner Founder to Adapt to Changes Fast (And Without Going Crazy).
    Coming up with a highly adaptive base structure for your SaaS is vital. As an early-stage founder, your resources are scarce. And I’m not […]
  • Toddler standing in front of a long, steep stair.
    How to Engineer Your SaaS Architecture as a Beginner Founder to Move Fast Today (Without Paying the Price in the Future).
    “What if we cannot easily change the system later? What if it can’t scale? What if it goes down? What if…? I’ve been building […]

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Raw Reflections.

Here is where I share rough ideas and reflections that still lack one doneness. These are the seeds that will often grow into full-blown essays.

The Latest.

  • Sustainability Is Your Unfair Advantage for Hiring.
    A few weeks ago, I stumbled upon a reply by Justin Jackson to this other tweet by Ben Tossell. I’ve been in that situation […]
  • Prototype Before Building the Real Thing.
    When creating a new product, we usually do research, write specs, draw sketches and diagrams, and a long etcetera of activities for finding the […]
  • Prescriptive Solutions Sell (And Break) More Easily.
    The more prescriptive a solution, the easier it is to sell. Thinking is exhausting, so simpler, pre-cooked solutions are usually easier to digest. The […]

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Gems I Found.

These are some of the most interesting things I find along my journey, from articles to podcasts to video talks or books. No processing involved. Just brief introductions with references to the original sources.

The Latest.

  • Available for hire sign.
    Wild Bill’s and The Jobs of Premium Soda.
    This week I stumbled upon this piece by Andrew Glaser. I didn’t know Andrew before, but, I just found out, he co-founded Laser Ventures, a hybrid consulting […]
  • Ryan Singer and Chris Spiek on stage at Fintech Devcon 2022.
    Stop Going in Circles and Ship Work that Matters.
    Ryan Singer and Chris Spiek have greatly influenced my understanding and approach to product and innovation in the last few years. In this talk […]
  • Clouds in the sky at dusk.
    Why We’re Leaving the Cloud.
    Basecamp’s leaving the cloud. In this article, DHH, co-founder and CTO at Basecamp, gives the reasons behind their choice. The first reason is cost. From […]

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Let’s work together.

Consulting.

If you need aid with growing your business, maybe I can help.

I’m available for consulting through Freegrowth Studio. At Freegrowth Studio, we provide strategic guidance, training, and design services around growth, product design, engineering, and marketing.

Do you want to learn more?

Sure, show me more

Do you have any kind of proposal or simply want to chat about…?

I’m always interested in learning about new opportunities. If you think there is something I can do for you or any other way we can work together, please do not hesitate to contact me.

Also, as time permits, I enjoy discussing anything related to entrepreneurship, innovation, software development, ethics, and anything in between with anyone interested.

Let’s talk!

Join me for the ride!

In Playing the Long Game, I write about my journey as a creator and my existentialist quest for doing the right thing. It’s part of my system to make sense of the world, get better at work and life, and become a better human.

From my personal lens, I’ll delve into topics as diverse as business, strategy, design, software development, marketing, education, health, philosophy, ethics, and any other thing that might prove relevant at some point.

No more than once a week, I’ll share what I’m working on and send you the best of what I find, learn, and build along the way.

I promise to keep it worthy of your attention.

I’ll never spam you. You've got my word. You’ll be able to unsubscribe at any time by just clicking the link you’ll find in the footer of my emails.

Still, not sure? If you want to see what kind of emails you'll receive, please take a look at the Playing the Long Game archive and explore past episodes.

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Site Sections.

  • Home.
  • Blog.
  • Projects.
  • My Personal Library
  • What I’m doing now.
  • About me.
  • Newsletter.
  • Let’s Work Together.

Latest Posts.

  • Wild Bill’s and The Jobs of Premium Soda.
  • Stop Going in Circles and Ship Work that Matters.
  • Why Blindly Creating a SaaS May Not Be a Smart Move to Begin Your Entrepreneurial Career.
  • Why We’re Leaving the Cloud.
  • How to Shape a Base Software Architecture for Your SaaS as a Beginner Founder to Adapt to Changes Fast (And Without Going Crazy).
  • A Tale of Two Top-Downs.
  • Taming Model Malpractice.
  • How to Learn Web3

Looking for Anything Concrete?

Let’s Connect!

  • Email
  • GitHub
  • LinkedIn
  • Medium
  • Twitter
  • English

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