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Roberto Rodes

Roberto Rodes

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Articles

Writings on business and startups, innovation, design, software development, marketing, philosophy, ethics, or any other thing that might prove relevant.

Why Blindly Creating a SaaS May Not Be a Smart Move to Begin Your Entrepreneurial Career.

Roberto Rodes
October 22, 2022 Leave a Comment
5 min read

Rushing stream of water in a river.

Have you been trying to grow your SaaS-based startup but still find yourself at the starting point, but worse? I know how that …

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How to Shape a Base Software Architecture for Your SaaS as a Beginner Founder to Adapt to Changes Fast (And Without Going Crazy).

Roberto Rodes
October 15, 2022 Leave a Comment
5 min read

Skeleton of a building under construction.

Coming up with a highly adaptive base structure for your SaaS is vital. As an early-stage founder, your resources are scarce. And I'm not …

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How to Engineer Your SaaS Architecture as a Beginner Founder to Move Fast Today (Without Paying the Price in the Future).

Roberto Rodes
October 7, 2022 Leave a Comment
3 min read

Toddler standing in front of a long, steep stair.

"What if we cannot easily change the system later? What if it can't scale? What if it goes down? What if...? I've been building software …

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The Majestic Monolith Demystified.

How to Shape a Monolithic App to Move Fast Today Without Paying the Price in the Future.

Roberto Rodes
December 30, 2021 Leave a Comment
12 min read

The Monolith.

If you are a creator giving birth to a new web application, you may be racking your brain trying to uncover the right way to do it. In a …

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Escaping the Microservices Wormhole.

Why a distributed app can quietly break your business when you're starting up.

Roberto Rodes
September 9, 2021 Leave a Comment
9 min read

It’s over. Another day went by, and you aren’t able to make a final choice. You’ve been thinking hard about your new app’s architecture, …

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Don’t Grow a Billion-Dollar Business, Grow the Muscles to Hold It.

How I regained control after two failures and 6+ years as a startup founder.

Roberto Rodes
August 14, 2020 Leave a Comment
15 min read

“I feel useless. This is not our place." It all came out of my mouth while working with my brother. That was a feeling we both had …

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Understand First.

We are sharing our trip to self-publishing a book. Want to get involved?

Roberto Rodes and Jose Rodes
March 6, 2020 Leave a Comment
6 min read

Understand first.

The beginning. We are Jose and Roberto Rodes. In 2012 we started our adventure as entrepreneurs. Throughout this time, we have founded …

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From Fragility to Consistency.

How we can escape the greatest serial killer of startup founders.

Roberto Rodes and Jose Rodes
February 8, 2020 Leave a Comment
8 min read

Man in chains chasing money

As tech entrepreneurs, we fight tirelessly, hoping to create the next Amazon. We strive for years to create innovative products that …

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Learning and Evolution as the Key Drivers of Software Design.

Roberto Rodes
July 19, 2019 Leave a Comment
11 min read

Source code on screen.

Designing and building useful software products that serve well their intended purpose, both for customers and the business, is often an …

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Join me for the ride!

In Playing the Long Game, I write about my journey as a creator and my existentialist quest for doing the right thing. It’s part of my system to make sense of the world, get better at work and life, and become a better human.

From my personal lens, I’ll delve into topics as diverse as business, strategy, design, software development, marketing, education, health, philosophy, ethics, and any other thing that might prove relevant at some point.

No more than once a week, I’ll share what I’m working on and send you the best of what I find, learn, and build along the way.

I promise to keep it worthy of your attention.

I’ll never spam you. You've got my word. You’ll be able to unsubscribe at any time by just clicking the link you’ll find in the footer of my emails.

Still, not sure? If you want to see what kind of emails you'll receive, please take a look at the Playing the Long Game archive and explore past episodes.

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Latest Posts.

  • Wild Bill’s and The Jobs of Premium Soda.
  • Stop Going in Circles and Ship Work that Matters.
  • Why Blindly Creating a SaaS May Not Be a Smart Move to Begin Your Entrepreneurial Career.
  • Why We’re Leaving the Cloud.
  • How to Shape a Base Software Architecture for Your SaaS as a Beginner Founder to Adapt to Changes Fast (And Without Going Crazy).
  • A Tale of Two Top-Downs.
  • Taming Model Malpractice.
  • How to Learn Web3

Looking for Anything Concrete?

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