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Roberto Rodes

Roberto Rodes

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Roberto Rodes

About Roberto Rodes

Product guy, software designer & engineer. Founder of Freegrowth. I love to solve problems and to improve things through technology.
Ex-CTO at Facephi, founder of Deebbler and Wakeando, I've been over ten years designing, building, and marketing native and web software products.

Expedition Signals – Episode 3

On Shaping Monolithic Apps, Prototyping New Products, Writing, Hiring, Achieving (And Preserving) Freedom, and Other Crazy Stuff.

Roberto Rodes
January 12, 2022 Leave a Comment
8 min read

Hey friends, Happy New Year! I hope you had a nice holiday break. Here we are back again, beginning a new exciting year with a …

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Sustainability Is Your Unfair Advantage for Hiring.

Why Growing Fast and Big Won’t Help You Hire the Right People and Will Poison Your Business.

Roberto Rodes
January 12, 2022 Leave a Comment
5 min read

A few weeks ago, I stumbled upon a reply by Justin Jackson to this other tweet by Ben Tossell. I've been in that situation multiple …

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Prototype Before Building the Real Thing.

How I Used Prototyping to De-risk a New Product and Why That Might Be a Clever Idea for You as Well.

Roberto Rodes
January 12, 2022 Leave a Comment
5 min read

When creating a new product, we usually do research, write specs, draw sketches and diagrams, and a long etcetera of activities for finding …

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Prescriptive Solutions Sell (And Break) More Easily.

Roberto Rodes
January 12, 2022 Leave a Comment
1 min read

The more prescriptive a solution, the easier it is to sell. Thinking is exhausting, so simpler, pre-cooked solutions are usually easier …

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On Liberty, Constraint, and Coercion.

Roberto Rodes
January 12, 2022 Leave a Comment
1 min read

If we must coerce our sisters and brothers, it should be done with the utmost respect and reservation. Anything less is an insult to …

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Magic Sidebar.

Roberto Rodes
January 11, 2022 Leave a Comment
1 min read

Here is a brand new tool I’ve been trying out lately. Built by Tony Dinh, it radically dopes your Twitter experience. Especially powerful …

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David Perell’s Three Principles of Writing.

Roberto Rodes
January 10, 2022 Leave a Comment
1 min read

If you want to grow a sustainable business these days, writing is one of the most valuable skills you can cultivate without a doubt. In …

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The Majestic Monolith Demystified.

How to Shape a Monolithic App to Move Fast Today Without Paying the Price in the Future.

Roberto Rodes
December 30, 2021 Leave a Comment
12 min read

The Monolith.

If you are a creator giving birth to a new web application, you may be racking your brain trying to uncover the right way to do it. In a …

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Expedition Signals – Episode 2.

On Life, Business, Product, Trading, and Making Better Choices.

Roberto Rodes
October 15, 2021 Leave a Comment
12 min read

Hi friends! Greetings from Alicante. Welcome to the second episode of Expedition Signals. A few years ago, I learned a precious …

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Join me for the ride!

In Expedition Signals, I write about my journey as a creator and my existentialist quest for doing the right thing. It’s part of my system to make sense of the world, get better at work and life, and become a better human.

From my personal lens, I’ll delve into topics as diverse as business, strategy, design, software development, marketing, education, health, philosophy, ethics, and any other thing that might prove relevant at some point.

No more than once a week, I’ll share what I’m working on and send you the best of what I find, learn, and build along the way.

I promise to keep it worthy of your attention.

I’ll never spam you. You've got my word. You’ll be able to unsubscribe at any time by just clicking the link you’ll find in the footer of my emails.

Still, not sure? If you want to see what kind of emails you'll receive, please take a look at the Expedition Signals Archive and explore past episodes.

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Latest Posts.

  • Sustainability Is Your Unfair Advantage for Hiring.
  • Prototype Before Building the Real Thing.
  • Prescriptive Solutions Sell (And Break) More Easily.
  • On Liberty, Constraint, and Coercion.
  • Magic Sidebar.
  • David Perell’s Three Principles of Writing.
  • The Majestic Monolith Demystified.
  • Thinking in Bets.

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