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Roberto Rodes

Roberto Rodes

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Roberto Rodes

About Roberto Rodes

Product guy, software designer & engineer. Founder of Freegrowth. I love to solve problems and to improve things through technology.
Ex-CTO at Facephi, founder of Deebbler and Wakeando, I've been over ten years designing, building, and marketing native and web software products.

Wild Bill’s and The Jobs of Premium Soda.

Roberto Rodes
October 22, 2022 Leave a Comment
1 min read

Available for hire sign.

This week I stumbled upon this piece by Andrew Glaser. I didn't know Andrew before, but, I just found out, he co-founded Laser …

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Stop Going in Circles and Ship Work that Matters.

Roberto Rodes
October 22, 2022 Leave a Comment
1 min read

Ryan Singer and Chris Spiek on stage at Fintech Devcon 2022.

Ryan Singer and Chris Spiek have greatly influenced my understanding and approach to product and innovation in the last few years. In …

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Why Blindly Creating a SaaS May Not Be a Smart Move to Begin Your Entrepreneurial Career.

Roberto Rodes
October 22, 2022 Leave a Comment
5 min read

Rushing stream of water in a river.

Have you been trying to grow your SaaS-based startup but still find yourself at the starting point, but worse? I know how that …

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Why We’re Leaving the Cloud.

Roberto Rodes
October 20, 2022 Leave a Comment
1 min read

Clouds in the sky at dusk.

Basecamp's leaving the cloud. In this article, DHH, co-founder and CTO at Basecamp, gives the reasons behind their choice. The first …

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How to Shape a Base Software Architecture for Your SaaS as a Beginner Founder to Adapt to Changes Fast (And Without Going Crazy).

Roberto Rodes
October 15, 2022 Leave a Comment
5 min read

Skeleton of a building under construction.

Coming up with a highly adaptive base structure for your SaaS is vital. As an early-stage founder, your resources are scarce. And I'm not …

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A Tale of Two Top-Downs.

Blueprint Processes vs. Coarse-To-Fine Processes.

Roberto Rodes
October 15, 2022 Leave a Comment
1 min read

Building blueprint with pen and ruler on top.

Here is a two-part series by Joe Norman. As with many concepts, the term "top-down" is highly conflated. It's not the first time I've …

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Taming Model Malpractice.

Roberto Rodes
October 15, 2022 Leave a Comment
1 min read

Customer journey map.

Too many models ensure the models are doing specific jobs at the expense of broad understanding. Too few models ensure people …

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How to Learn Web3

Some Useful Steps to Understand the World of Blockchain Better.

Roberto Rodes
October 15, 2022 Leave a Comment
2 min read

Blockchain graphic.

I have encountered feelings regarding Web 3. On the one side, I'm excited to see what it can offer. And on the other, I feel skeptical …

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Did Figma Actually Win Sketch?

Roberto Rodes
October 15, 2022 Leave a Comment
1 min read

Chess game in which only the king remains standing.

This week I stumbled upon this Twitter thread by Justin Jackson. The news about the recent $20 billion Figma acquisition by Adobe has …

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Join me for the ride!

In Playing the Long Game, I write about my journey as a creator and my existentialist quest for doing the right thing. It’s part of my system to make sense of the world, get better at work and life, and become a better human.

From my personal lens, I’ll delve into topics as diverse as business, strategy, design, software development, marketing, education, health, philosophy, ethics, and any other thing that might prove relevant at some point.

No more than once a week, I’ll share what I’m working on and send you the best of what I find, learn, and build along the way.

I promise to keep it worthy of your attention.

I’ll never spam you. You've got my word. You’ll be able to unsubscribe at any time by just clicking the link you’ll find in the footer of my emails.

Still, not sure? If you want to see what kind of emails you'll receive, please take a look at the Playing the Long Game archive and explore past episodes.

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Latest Posts.

  • Wild Bill’s and The Jobs of Premium Soda.
  • Stop Going in Circles and Ship Work that Matters.
  • Why Blindly Creating a SaaS May Not Be a Smart Move to Begin Your Entrepreneurial Career.
  • Why We’re Leaving the Cloud.
  • How to Shape a Base Software Architecture for Your SaaS as a Beginner Founder to Adapt to Changes Fast (And Without Going Crazy).
  • A Tale of Two Top-Downs.
  • Taming Model Malpractice.
  • How to Learn Web3

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