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Roberto Rodes

Roberto Rodes

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Roberto Rodes

Don’t Grow a Billion-Dollar Business, Grow the Muscles to Hold It.

How I regained control after two failures and 6+ years as a startup founder.

Roberto Rodes
August 14, 2020 Leave a Comment
15 min read

“I feel useless. This is not our place." It all came out of my mouth while working with my brother. That was a feeling we both had …

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Understand First.

We are sharing our trip to self-publishing a book. Want to get involved?

Roberto Rodes and Jose Rodes
March 6, 2020 Leave a Comment
6 min read

Understand first.

The beginning. We are Jose and Roberto Rodes. In 2012 we started our adventure as entrepreneurs. Throughout this time, we have founded …

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From Fragility to Consistency.

How we can escape the greatest serial killer of startup founders.

Roberto Rodes and Jose Rodes
February 8, 2020 Leave a Comment
8 min read

Man in chains chasing money

As tech entrepreneurs, we fight tirelessly, hoping to create the next Amazon. We strive for years to create innovative products that …

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Learning and Evolution as the Key Drivers of Software Design.

Roberto Rodes
July 19, 2019 Leave a Comment
11 min read

Source code on screen.

Designing and building useful software products that serve well their intended purpose, both for customers and the business, is often an …

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A Panoramic Vision Around Software Systems.

Roberto Rodes
July 7, 2019 Leave a Comment
11 min read

Man looking at the horizon from the top of a hill.

Our goal as tech creators is to bring solutions that are truly useful out into the world. Enablers to cause a positive impact. Yet, …

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My View Around Software Testing.

Roberto Rodes
June 2, 2019 Leave a Comment
2 min read

You don't have a test suite to rely on. I've seen and experienced this situation myself before.  When that happens, altering even …

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Join me for the ride!

In Playing the Long Game, I write about my journey as a creator and my existentialist quest for doing the right thing. It’s part of my system to make sense of the world, get better at work and life, and become a better human.

From my personal lens, I’ll delve into topics as diverse as business, strategy, design, software development, marketing, education, health, philosophy, ethics, and any other thing that might prove relevant at some point.

No more than once a week, I’ll share what I’m working on and send you the best of what I find, learn, and build along the way.

I promise to keep it worthy of your attention.

I’ll never spam you. You've got my word. You’ll be able to unsubscribe at any time by just clicking the link you’ll find in the footer of my emails.

Still, not sure? If you want to see what kind of emails you'll receive, please take a look at the Playing the Long Game archive and explore past episodes.

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Latest Posts.

  • Wild Bill’s and The Jobs of Premium Soda.
  • Stop Going in Circles and Ship Work that Matters.
  • Why Blindly Creating a SaaS May Not Be a Smart Move to Begin Your Entrepreneurial Career.
  • Why We’re Leaving the Cloud.
  • How to Shape a Base Software Architecture for Your SaaS as a Beginner Founder to Adapt to Changes Fast (And Without Going Crazy).
  • A Tale of Two Top-Downs.
  • Taming Model Malpractice.
  • How to Learn Web3

Looking for Anything Concrete?

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