Founders often build businesses and solutions looking for a problem. That leads to risky products that ultimately serve no one. That’s like going all-in when playing poker. Once your product fails, you are out of the game with nothing left.
However, in this book, Arvid Kahl exposes an approach that aligns pretty well with my view around entrepreneurship in the last years.
If you want to create a business, do it sustainably. Do it with people from the start. Start embedding yourself in their community. Build “with” people and not “for” people.
That’s what he calls the “Audience-Driven approach.”
If you want to find your future customers, discover how you can help them, and build an audience while growing your business, this might be an invaluable reading.
A very actionable piece that will help you build a sustainable, people-grounded business.
You can check it out here.
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Have a creative time.