Roberto Rodes

Design research (shopping)

Design research project around shopping.

This project had the purpose of finding out and understanding problems for people around shopping.

It served as the basis for designing a business model and software product at Deebbler, one of the startups that I co-founded in the past.

This research was mainly based on the approaches exposed by Ash Maurya in their book Running Lean (problem, solution and MVP interviews, smoke test offers, A/B tests, concierge MVP’s, etc.).

This was a research effort carried out along several years. As a result of it we managed to refine our business model, strategy, marketing and product design.

About Roberto Rodes

Product guy, software designer & engineer. Founder of Freegrowth. I love to solve problems and to improve things through technology.
Ex-CTO at Facephi, founder of Deebbler and Wakeando, I've been over ten years designing, building, and marketing native and web software products.

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In Playing the Long Game, I write about my journey as a creator and my existentialist quest for doing the right thing. It’s part of my system to make sense of the world, get better at work and life, and become a better human.

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