Design research project around entrepreneurship & startups.
Together with my brother Jose Rodes, we are carrying out this project with the purpose of identifying critical constraints that usually make entrepreneurs fail and help them improve their chances of success.
This project is an ongoing effort to discover crucial moments that startup founders tend to go through, get a profound understanding of the problems involved and comprehend the causality behind them.
This research initiative is being based on disciplines like systems thinking and jobs to be done (JTBD), as well as on other fields such as philosophy, behavioral psychology, neuroscience, sociology, education or personal growth.
For now, this research has led to the birth of Intropreneurs.