Reading speed is a vanity metric. No one cares how fast you read or how many books you read last year. In the real world, what matters is …
Reading Better.
The Blog
Problems Need to Be Concrete.
As Ryan Singer commented on Twitter the other day, "What sounds like a problem often isn't concrete enough." That's a common trap with …
Function and Scale.
A great explanation by Joe Norman in his April 2021 Applied Complexity Science newsletter on the relationship between systems scale and …
The Embedded Entrepreneur.
Founders often build businesses and solutions looking for a problem. That leads to risky products that ultimately serve no one. That's like …
When Will It Be Ready?
How many times have I heard this question? When I worked for others and started working on a new product, they couldn't stop asking: "When …
Don’t Grow a Billion-Dollar Business, Grow the Muscles to Hold It.
How I regained control after two failures and 6+ years as a startup founder.
“I feel useless. This is not our place." It all came out of my mouth while working with my brother. That was a feeling we both had …
Understand First.
We are sharing our trip to self-publishing a book. Want to get involved?
The beginning. We are Jose and Roberto Rodes. In 2012 we started our adventure as entrepreneurs. Throughout this time, we have founded …
From Fragility to Consistency.
How we can escape the greatest serial killer of startup founders.
As tech entrepreneurs, we fight tirelessly, hoping to create the next Amazon. We strive for years to create innovative products that …
Learning and Evolution as the Key Drivers of Software Design.
Designing and building useful software products that serve well their intended purpose, both for customers and the business, is often an …